AI GLOSSARY

ETL / ELT

ETL and ELT are the cornerstones of all data integration—from traditional data warehouses to modern lakehouses. They retrieve data from source systems, prepare it, and make it available for analytics and AI. The difference lies in where the transformation takes place: before or after loading.

 

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3

Process Steps
Extract, Transform, Load

6

Tools
From Data Factory to dbt

8

Data sources
typically per project

6

Weeks
until the first productive pipeline

Why ETL and ELT Are the Foundation of Every Data Strategy

Without clean data integration, there can be no reliable BI, no machine learning, and no functioning AI. ETL and ELT are the engine that turns scattered raw data into usable information—quiet, but indispensable.

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Connecting Data Sources

ERP, CRM, production, external feeds—ETL/ELT brings it all together.

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Ensuring Data Quality

Cleaning, validation, and historical tracking—all integrated into the process.

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BI & AI Ready

Without clean pipelines, there’s no analytics and no ML models.

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Scaling

Batch, Streaming, Change Data Capture — Growth Without Chaos.

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Governance

Data lineage documented as part of the process.

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Cost Control

Cloud-native ELT is significantly more cost-effective than traditional ETL systems.

What are ETL and ELT?

ETL (Extract, Transform, Load) and ELT (Extract, Load, Transform) are data integration processes: Data is extracted from source systems, processed, and loaded into a target system (data warehouse, data lake, lakehouse).

The difference lies in the order: With ETL, data is transformed before being loaded—usually in a separate environment. With ELT, raw data is loaded first and then transformed in the target system. ELT leverages the computing power of modern cloud warehouses and lakehouses.

Traditional ETL tools: SSIS, Informatica, Talend. Modern ELT tools: Azure Data Factory, Fivetran, dbt, Airbyte. In lakehouses, streaming (Kafka, Event Hub, Autoloader) and Change Data Capture (CDC) round out the picture.

For mid-sized companies, ELT is now the standard—in combination with dbt for transformations and cloud data warehouses for execution.

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Techniques & Tools in Everyday Data Integration

Modern data pipelines use proven techniques. These are the eight we see most frequently in customer projects:

Batch Processing

Classic: nightly runs. Sufficient for many business metrics.

Streaming

Kafka, Event Hub — for real-time data and low latency.

Change Data Capture

Transfer only changed records — this conserves resources.

Medallion Architecture

Bronze/Silver/Gold — a proven model for lakehouses.

dbt

SQL-based transformations with tests, documentation, and version control.

Azure Data Factory

Managed ETL/ELT Service in Azure — visually configurable.

Fivetran

Managed Connectors for Standard Sources — Get Started Quickly.

Autoloader

Databricks feature for incrementally loading files into the Lakehouse.

Best Practices for ETL/ELT

These six principles help ensure successful data pipelines:

  • ELT instead of ETL: Load raw data first—transformations in the target system are more flexible and cost-effective.
  • dbt for transformations: SQL-based, versioned, testable—the modern standard.
  • Medallion architecture: Bronze/Silver/Gold—clearly separated quality levels.
  • Use managed connectors: Fivetran or Airbyte instead of building your own connections—saves weeks.
  • Idempotent pipelines: Running them multiple times must not produce duplicates.
  • Monitoring & Alerts: Errors are visible early on—not only after reports come back empty.
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Approach 1

ETL

Transformation before loading. Traditional, less flexible—rarely the first choice today.

Legacy

Approach 2

ELT

Load raw data first. Cloud-native, flexible, and cost-effective—the modern standard.

Standard

Approach 3

Streaming

Real-time data flow. For time-critical use cases and live dashboards.

Real-Time

Common Mistakes in ETL/ELT

We often see these pitfalls:

  • In-House vs. Managed: Building custom connectors for standard sources—a waste of time.
  • No Testing: Without data quality tests, corrupted data flows into reporting.
  • Monolithic pipelines: A single massive job—difficult to debug when errors occur.
  • No version history: Changes to master data can’t be traced later.
  • Vendor lock-in: Proprietary ETL tools tie you down—choose open formats.

ETL vs. ELT vs. Streaming

Three approaches—combined in modern environments:

  • ETL (classic): Transformation before loading. For situations with severe resource constraints in the target system.
  • ELT (modern): Load raw data first, then transform it in the target system. The new standard.
  • Streaming: Real-time data flow via Kafka, Event Hub, and similar platforms. For time-critical use cases.
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Contact Us Now

Katja Kammilla as the contact person for AI consulting

Your contact person

Katja Kammilla
0203 3965080

Frequently Asked Questions About ETL & ELT

Data Pipelines for Your Analytics & AI

In a free initial consultation, we’ll review your data landscape and identify critical pipeline issues—including a cost estimate and tool recommendations.

As a data and AI partner for small and medium-sized businesses, we build modern ELT pipelines using Fabric, Databricks, or Snowflake—complete with testing, monitoring, and governance.

What We Offer

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