AI GLOSSARY
ETL / ELT
ETL and ELT are the cornerstones of all data integration—from traditional data warehouses to modern lakehouses. They retrieve data from source systems, prepare it, and make it available for analytics and AI. The difference lies in where the transformation takes place: before or after loading.
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Process Steps
Extract, Transform, Load
Tools
From Data Factory to dbt
Data sources
typically per project
Weeks
until the first productive pipeline
Why ETL and ELT Are the Foundation of Every Data Strategy
Without clean data integration, there can be no reliable BI, no machine learning, and no functioning AI. ETL and ELT are the engine that turns scattered raw data into usable information—quiet, but indispensable.
Connecting Data Sources
ERP, CRM, production, external feeds—ETL/ELT brings it all together.
Ensuring Data Quality
Cleaning, validation, and historical tracking—all integrated into the process.
BI & AI Ready
Without clean pipelines, there’s no analytics and no ML models.
Scaling
Batch, Streaming, Change Data Capture — Growth Without Chaos.
Governance
Data lineage documented as part of the process.
Cost Control
Cloud-native ELT is significantly more cost-effective than traditional ETL systems.
What are ETL and ELT?
ETL (Extract, Transform, Load) and ELT (Extract, Load, Transform) are data integration processes: Data is extracted from source systems, processed, and loaded into a target system (data warehouse, data lake, lakehouse).
The difference lies in the order: With ETL, data is transformed before being loaded—usually in a separate environment. With ELT, raw data is loaded first and then transformed in the target system. ELT leverages the computing power of modern cloud warehouses and lakehouses.
Traditional ETL tools: SSIS, Informatica, Talend. Modern ELT tools: Azure Data Factory, Fivetran, dbt, Airbyte. In lakehouses, streaming (Kafka, Event Hub, Autoloader) and Change Data Capture (CDC) round out the picture.
For mid-sized companies, ELT is now the standard—in combination with dbt for transformations and cloud data warehouses for execution.
Techniques & Tools in Everyday Data Integration
Modern data pipelines use proven techniques. These are the eight we see most frequently in customer projects:
Batch Processing
Streaming
Change Data Capture
Medallion Architecture
dbt
Azure Data Factory
Fivetran
Autoloader
Best Practices for ETL/ELT
These six principles help ensure successful data pipelines:
- ELT instead of ETL: Load raw data first—transformations in the target system are more flexible and cost-effective.
- dbt for transformations: SQL-based, versioned, testable—the modern standard.
- Medallion architecture: Bronze/Silver/Gold—clearly separated quality levels.
- Use managed connectors: Fivetran or Airbyte instead of building your own connections—saves weeks.
- Idempotent pipelines: Running them multiple times must not produce duplicates.
- Monitoring & Alerts: Errors are visible early on—not only after reports come back empty.
Approach 1
ETL
Transformation before loading. Traditional, less flexible—rarely the first choice today.
Legacy
Approach 2
ELT
Load raw data first. Cloud-native, flexible, and cost-effective—the modern standard.
Standard
Approach 3
Streaming
Real-time data flow. For time-critical use cases and live dashboards.
Real-Time
Common Mistakes in ETL/ELT
We often see these pitfalls:
- In-House vs. Managed: Building custom connectors for standard sources—a waste of time.
- No Testing: Without data quality tests, corrupted data flows into reporting.
- Monolithic pipelines: A single massive job—difficult to debug when errors occur.
- No version history: Changes to master data can’t be traced later.
- Vendor lock-in: Proprietary ETL tools tie you down—choose open formats.
ETL vs. ELT vs. Streaming
Three approaches—combined in modern environments:
- ETL (classic): Transformation before loading. For situations with severe resource constraints in the target system.
- ELT (modern): Load raw data first, then transform it in the target system. The new standard.
- Streaming: Real-time data flow via Kafka, Event Hub, and similar platforms. For time-critical use cases.
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Frequently Asked Questions About ETL & ELT
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What is the difference between ETL and ELT?
ETL transforms data before loading, while ELT does so after loading into the target system. Modern cloud warehouses and lakehouses make ELT more efficient and flexible—and are usually the first choice today.
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Do I need DBT?
dbt is the de facto standard for SQL transformations in ELT. It is highly recommended for structured transformations that include versioning and testing.
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Is Fivetran GDPR-compliant?
If the region and AV contract are appropriate: yes. Fivetran offers EU regions and enterprise contracts—prodot provides guidance on the correct configuration.
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When should I use streaming instead of batch processing?
When data needs to be fed into reporting in real time—for example, for fraud detection or live dashboards. For most BI use cases, batch processing is still sufficient.
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How is ETL/ELT related to data governance?
Pipelines are a central hub for data governance —lineage, quality checks, and access control are implemented here at the operational level.
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How much does a data integration project cost?
The first productive data flow is established within 4–8 weeks. Costs vary depending on the complexity of the sources and the volume of data. We provide an initial analysis free of charge.
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Can I continue using the old ETL tool?
Often, yes—an immediate switch is rarely necessary. New pipelines can be built using modern methods, while existing ones continue to run in parallel and are migrated as needed.
Data Pipelines for Your Analytics & AI
In a free initial consultation, we’ll review your data landscape and identify critical pipeline issues—including a cost estimate and tool recommendations.
As a data and AI partner for small and medium-sized businesses, we build modern ELT pipelines using Fabric, Databricks, or Snowflake—complete with testing, monitoring, and governance.
What We Offer
- BI Consulting — Data pipelines for reporting and analytics.
- Software & Pipelines — Implementation with Data Factory, dbt, and Airflow.
- Data Lake / Lakehouse — Target system for modern ELT.
- Data Warehouse — the classic target system.