Lisa Lokotsch

Lisa Lokotsch is a Marketing Manager at prodot GmbH, where she has been shaping the brand and communications strategy of the IT company since 2020. Her responsibilities range from marketing strategy and campaign management to social media and website management, as well as photo and video production. She sees her academic background in philosophy and French language and culture as an advantage: analytical thinking, linguistic sensitivity, and a tendency to fundamentally question processes characterize her work style. In 2019, she earned a certification in online and social media marketing, demonstrating her passion for the field – since then, she has combined strategic marketing with a growing understanding of technology.

prodot AI Training and Change Management for Businesses

9 min read

AI Training and Change Management: Why Tool Training Alone Isn't Enough

Up to 83 percent of all AI projects fail. Not because of the technology, but because of the people who are supposed to use it. Only 27 percent of German companies provide AI training to their employees. And 45 percent see no need for it. Those who...

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7 min read

AI Governance in Small and Medium-Sized Enterprises: Role Model and 4-Week Plan

41 percent of German companies use AI, but only 21 percent have a strategy. And only 37 percent have clearly defined responsibilities. Starting...

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prodot ChatGPT for Businesses

5 min read

ChatGPT for Businesses: Licenses, Costs and a Structured Implementation

In early 2026, the German economy reached a turning point in its use of AI. According to the 2026 Bitkom AI Study, 41 percent of companies with 20 or...

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AI Automation – Intelligent Processes with Machine Learning, Generative AI, and Autonomous Agents

5 min read

AI Automation: What Will Really Work in 2026

In 2026, AI automation will be the key to not only speeding up processes but also fundamentally transforming them. While traditional workflow...

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7 min read

Chatbot Based on Your Own Data (RAG): Making Knowledge Accessible in Compliance with the GDPR

According to McKinsey, employees spend up to 1.8 hours per workday searching for information. It’s tempting to turn to ChatGPT. But when they do,...

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6 min read

Why do so many AI projects fail in small and medium-sized businesses?

95 percent of all generative AI projects do not deliver a measurable ROI. Among German small and medium-sized enterprises, only a few make the...

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6 min read

What is Azure Data Factory? Features, Uses, and Benefits

Anyone who wants to merge, transform and orchestrate data from different sources in the cloud will sooner or later come across the Azure Data Factory...

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AI in retail - demand forecasting, personalization and dynamic pricing with artificial intelligence

4 min read

AI in Retail: More Than Just a Pilot Project

Nine out of ten retailers worldwide are already testing or using AI - but only five percent are achieving a clearly measurable ROI. The gap between...

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3 min read

Microsoft Fabric vs. Databricks: Which data platform is right for you?

Anyone setting up a modern data platform today can hardly avoid two names: Microsoft Fabric and Databricks. Both platforms promise a uniform basis...

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3 min read

Implementing AI Agents: From Pilot Projects to Production-Ready Automation

2026 is the year when AI agents stop being an experiment. The technology is mature, the use cases are clear and the gap between companies that act...

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