Lisa Lokotsch

Lisa Lokotsch is a Marketing Manager at prodot GmbH, where she has been shaping the brand and communications strategy of the IT company since 2020. Her responsibilities range from marketing strategy and campaign management to social media and website management, as well as photo and video production. She sees her academic background in philosophy and French language and culture as an advantage: analytical thinking, linguistic sensitivity, and a tendency to fundamentally question processes characterize her work style. In 2019, she earned a certification in online and social media marketing, demonstrating her passion for the field – since then, she has combined strategic marketing with a growing understanding of technology.

6 min read

What is Azure Data Factory? Features, Uses, and Benefits

Anyone who wants to merge, transform and orchestrate data from different sources in the cloud will sooner or later come across the Azure Data Factory - Microsoft's managed cloud data integration service. But what is behind it, how exactly does ADF...

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AI in retail - demand forecasting, personalization and dynamic pricing with artificial intelligence

4 min read

AI in Retail: More Than Just a Pilot Project

Nine out of ten retailers worldwide are already testing or using AI - but only five percent are achieving a clearly measurable ROI. The gap between...

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3 min read

Microsoft Fabric vs. Databricks: Which data platform is right for you?

Anyone setting up a modern data platform today can hardly avoid two names: Microsoft Fabric and Databricks. Both platforms promise a uniform basis...

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3 min read

Implementing AI Agents: From Pilot Projects to Production-Ready Automation

2026 is the year when AI agents stop being an experiment. The technology is mature, the use cases are clear and the gap between companies that act...

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3 min read

Examples of AI agents: What’s already working in businesses today

AI agents are no longer a promise for the future. They are now used in production and in companies of all sizes and in all sectors. The question is...

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3 min read

IoT in Industry: Why Connected Data Is Key to Competitiveness

Machines run, sensors measure, data is generated - and then what? In many industrial companies, this is exactly where the IoT approach ends. Data...

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3 min read

Digitalization in Manufacturing: Take Action Now

The manufacturing industry is at a turning point. A shortage of skilled workers, rising energy costs, geopolitical uncertainties and growing...

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3 min read

Efficient Equipment Management in the Construction Industry: How to Succeed in the Digital Transformation

The construction industry is one of the most complex industries of all. Dozens of machines, devices and vehicles are spread across several...

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3 min read

Digital Solutions for Tracking Construction Equipment: Transparency on the Construction Site That Pays Off

Where is the excavator? On which construction site is the telescopic handler? When was the vibratory plate last serviced? Who doesn't know these...

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